Social Media: Friends, relatives, news publications, celebrities, and brands all compete simultaneously for the social consumer’s attention. In order to rise above the fray, we must determine what value your brand can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to inform activity across your ecosystem:
Influencers: Sitting inside Heliq’s media department, our team builds and executes holistically-informed strategies where influencers produce and share branded assets, passing equity from their passionate, opt-in audiences to our clients.
SEO: Your website can be compared to a tree falling in the forest. If no one is there to see it, you’ll never know if it makes a sound, or if it converts your audience. The point is simple, your audience needs to find your content before they can engage with it. Whether your customers need directions, information, or want to buy your product, SEO helps your website be discovered and provide answers to their questions. To produce better organic search results, you need a partner who gets SEO in a way that makes your website stand taller and stronger than any of other trees in the crowded thickets of your competition.
E-mail: Email is not dead, like many “experts” predicted a few years ago. It’s more alive than ever. If you’re ignoring your customers on this important channel, you better believe that they’re ignoring you. For many of our web design clients that take advantage of our email marketing services, email ends up being their highest-converting source for sales.